Challenge
The Vlerick Business School has now positioned itself principally as a knowledge architect that facilitates students in acquiring management know-how. The traditional way of learning was set aside and a London-based agency, Brandon Consultants, then developed a bold new corporate identity built on the values of ‘international, open, vital and pragmatic’. Bulvano was asked to translate this identity into tangible reality at the three Belgian campuses (Ghent, Leuven and Brussels).